All aboard! Like, that means everyone...
Creating new products is such a great thing, and marketing them even better.
This one's for a remote team-building and working app.
Project Overview
A big part of what I'm doing currently is generating positioning, identity and marketing materials for things my employer wants to bring to market.
This one is for a web application designed to help brands who are launching in new markets, and don't directly employ the teams that represent them, to get all the most important information right into their hands - whoever they work for directly.
It's based on an amazing, tried and tested platform and here's how it's being brought to market.
My contribution to this
Starting with helping work out exactly where a product like this fits, and using a paper defining it, I set out a marketing message - 'All aboard' - helped shape the product offer in copy, then create an identity for it - choosing the 'onboard' name and the big yellow 'o' based on a big swimming-pool inflatable ring!
Then, having devised a marketing plan, I created the assets required from a microsite, social campaign and promotional and support materials.
