S'ok, I've StordIt

Developing products - or rather, developing ideas for products - is usually the preserve of what you do for clients, rather than for your agency.

Of course it’s not unheard of, and it’s great fun - to imagine a thing you could bring to market to solve a problem, as opposed to someone bringing an issue looking for an answer to.

So here's thing, based on a very old project I came up with for Volvo Cars nearly a decade back lol - for a web-based app that helps franchise owners integrate auditing into people-development programmes...
...so as staff can help management keep and eye on how things are looking.

And nip facilities-management issues in the bud.

The idea, the ident, the marketing proposition, the creative, the MailChimp campaign, a microsite. Finding a developer. Trying to get a build budget together. Making the coffee...