The Millennium Brewing Co.

In another instalment of ‘Sidelines’ (or ‘things done to please myself’), this little exploration is a self-initiated idea set around an imaginary brewer - based in Greenwich, hence the reference to both the Prime Meridian and the circles referencing the Observatory clock - and a range of berry-infused hard seltzers. With the berries picked (sorry, chosen) from British allotment favourites and the wilder hedgerow varieties.

The whole thing is a confection of my own making, from identity to typography and packaging design, as a playful attempt to relieve the usual day-job design project’s straitjacket, where I never get near this kind of work these days.

So, totally self-indulgent yes, and also fun-light relief. But fun at my own expense :)