Sloez Sloe Olives

Another self-initiated new product idea :)
Project Overview
I love a bit of foraging, especially the hedgerow kind and as well as food-based inspiration there’s design ideas just hanging there.

Take the humble sloe (part of the plum family) which pretty much only ever ends up in the ubiquitous gin concoction.

However the sloe has hidden strengths and if picked when green and preserved, take on the character of olives.

Well, a bit more than character, as the flavour is even more complex and floral.
My contribution to this
So here’s my new brand and product idea for ’Sloez’, currently under consideration for commercialisation (with a couple of packaging options under investigation - the latter of which look a bit too medicinal lol.)